Your P&T function is one of
your biggest costs assets.
But does it really
feel that way?

Nearly every company I've ever worked with, has the same answer to this question... no

Let's fix it together How this works

Vast experience and expertise with

The three most common questions

Does this sound familiar?

If you've caught yourself asking any of these questions, don't panic. You are not alone.

"How do I tell if we're
doing the right things?"

The roadmap looks busy and the language sounds right. But it's hard to know whether any of it is actually connected to where the business needs to go.

  • The team says they're customer-focused. How do I actually know if they are?
  • Are we working on the things that will matter in 12 months, or just the things that were agreed 12 months ago?
  • How do I know the roadmap reflects our business goals, and not just what the team wants to build?
  • I have a strategy, but does the product reflects it?

"How can I tell if this is
value for money?"

Headcount keeps growing. Spend keeps growing. The output doesn't always feel like it's growing with it. It's difficult to properly evaluate that.

  • Headcount keeps growing but I can't see proportional output — what's actually going on?
  • It's a black box — how do I know whether this is efficient?
  • How do I know if we need more people, or just better use of the people we have?
  • How can I plan when delivery dates are so unpredictable?

"How can I tell if we're
doing this right?"

Observability, operational stability, AI strategy, technical debt, reputational damage — I'm struggling to understand where the risks are.

  • Is the team too reliant on individuals?
  • How do I know if my team are actually any good?
  • Are the right compliance, security, or quality, considerations being taken into account?
  • AI is a major player now — are we moving fast enough, or chasing the right things?

The model

Consistent long-term guidance,
without the cost of a full time consultant.

A point in time report is as useless as last weeks lottery numbers. As bottlenecks are removed, the next limiter appears. Long term consistency and support matches the shape of the problem.

Arrow

You need someone who is on hand whenever something nuanced comes up. The kind of advice that helps you see your own function more clearly, from someone who has seen it all before.

Independant clarity

The capability looks very different from an independent vantage point, than from inside. Experience built across many organisations, applied to yours specifically.

With you, not for you

Bringing guidance, support, and coaching, to you and your team. It's about teaching you to fish, not providing you dinner.

Output Outcome focussed

Measure me on the improvement in your department. Anyone can write a good report or presentation, not everyone can drive your capability forward.

Incredible value

A year's worth of advice, guidance and support, for less than the cost of a three month contract.


How it works

Simple by design.

No onboarding. No scope document. A conversation to see if this is useful, then a standing relationship if it is.

1

A free conversation

30 minutes. No pitch. We talk about what you're trying to see more clearly, and I tell you honestly whether and how I can help. If it's not the right fit, I'll say so.

2

On demand access as things arise

A flat monthly fee for standing access — calls, async questions, a second opinion when something important lands on your desk. No hours to track.

3

Access for your team, if it's useful

Once we're working together, we can extend access to people in your function — if useful.

4

No commitment

Month-to-month. No notice period. The relationship should be earning its place every month. If it isn't, it should stop..


About Me

This only works if you've actually done it.

My name is Ben Shipway, and I have built a reputation for excellence.

I’m a senior product and technology leader turned founder, with over two decades of experience building, scaling and transforming technology organisations - from FTSE-listed companies to high-growth SaaS start-ups.

As Co-Founder and Chief Product Officer at Hustl, I’ve taken a mobile SaaS business from an idea on a napkin, to a live product with thousands of downloads, investors on board and a clear path to scale. That journey has sharpened everything I believe about what makes technology succeed: clarity of vision, evidence-based decision-making and teams empowered to deliver measurable outcomes.

Before founding Hustl, I held senior roles including Chief Product & Technology Officer at Huboo, where I scaled the Product and Engineering function following a £60M Series B, embedding product-led strategy, agile governance and DevOps maturity. Prior to that, as Director of Platform Delivery and Global Head of Product & Technology (FinTech & Payments) at Just Eat, I led global platform and payment transformations handling £3bn+ annually and delivering £20m in annual EBITDA uplift.

Today, I work with founders, investors and boards as a fractional product and technology consultant, helping businesses embed product-led operating models, improve technology governance and convert strategic vision into commercial performance.

The breadth, and depth, of my experience matters. The pattern-recognition that comes from seeing this done well (and not so well) across many businesses and sectors is exactly what makes the outside experience useful.

"The gap isn't between those who care and those who don't. It's between those who have a way to see what's really going on in their product and technology function — and make the right choices to drive real value for their business."
— Ben Shipway
Pricing

One relationship. One monthly fee.

No hours to track, no scope to negotiate, no invoice to justify line by line. A flat retainer that makes the relationship easy to use — which is exactly when it's most valuable.

Core offer

Executive retainer

£3,000
per month + VAT · cancel any time
Book a free call →

We start with a free conversation. Then you decide what you want.

  • 12 months ongoing advice for less than a 3 month contract
  • Standing access — calls, async, as needed
  • No hours tracked, no meter running
  • Dedicated advisor — not a pool, not a rota
  • First month de-risked — lighter scope, prove the value
  • Month-to-month. No annual contract required

Start with a conversation.

30 minutes. Free. No pitch — just an honest discussion about what you're trying to see more clearly.

Book a free call →